Worth the hype? We put these viral TikTok hair products to the test

We’ve all fallen for a hype product before – but not this time. Here are five TikTok hair products which are more than worth the hype!


K18 Leave-In Molecular Hair Repair Mask

It’s been a while since a product had such an impact with both professional hairdressers AND consumers. And yet K18 has managed to do just this.

“I’m all about science,” says Tom Smith at Billi Currie in Marlybone, London, “and what really stands out with K-18 is it’s a scientific breakthrough. When you’re working with colour chemicals, you have to fight fire with fire; coconut oil is not going to repair a global bleach and tone. This is really science-led hair care.”

Think stronger, softer hair within minutes! While the true glory of K18 requires a salon experience, the Leave-In Molecular Hair Repair Mask helps to continue your recovery journey at home. When we say you’ll be stunned at the results, we really mean it.


Kèrastase K Water 

‘Water’ treatments are now considered a must-have for any hair routine. These days there are a few options available, but K Water from Kèrastase is considered the OG trendsetter for transforming tresses in just a few seconds. Delivering instant high-shine, ultra-lightweight fluidity and softness in seconds, this salon service will leave you with flawless tresses to make your life that little bit easier.  

It’s an exclusive in-salon service that takes no time to develop, so you can easily add this to your appointment without booking in a ton of extra time in the stylist’s chair. As an extra bonus, K Water has immediate detangling results, which is great for making thicker hair easier to manage after leaving the salon.  


L’Oréal Professionnel Paris Steampod 3.0

Straightening your hair with… steam? Madness! Well, not entirely. We’ve given the L’Oréal Professionnel Paris Steampod a go and can confirm it’s a little bit magic. This clever cookie straightens and curls hair using high-pressure steam as you glide it through your hair for an ultra-smooth finish.

The combination of steam and heat also helps to stop your hair from being frizz-prone when you step out the door, because your stands have had a nice top-up of hydration as it works. The latest iteration, Steampod 3.0, has a fully-integrated water tank which means you can just top it up wherever you are and create glossy, gorgeous hair easily. J’taime.


Color Wow Dream Coat Supernatural Spray

If you’re looking for a product that make an immediate difference to your hair routine, this is it. Layered Online writer Deborah was despairing at how unmanageable her lightened yet normally fine, straight hair was when staying with family in Yorkshire over lockdown. The difference came down to the water up there, compared to London, which made her hair look like candy floss – and not in a good way.

Enter Dream Coat: the formula features a heat-activated polymer that compresses, tightens and seals the hair fibre, preventing strands from tangling and turning into a frizzy mess. Simply spritz onto hair in sections before using your hairdryer. Your style will last longer too, as an extra bonus. Deborah keeps a bottle in Yorkshire at all times now!


Olaplex Nº8 Bond Intense Moisture Mask 

If you’re one of few not to have received an Olaplex gift set under your Christmas tree, then the Intense Moisture Mask is a great product to start with.

Layered Online writer Kelsey loves this nourishing mask, and believes it is a must-have for those with coloured strands. It’s also the ideal product to use when embracing JOMO and enjoying a night of self-care. The mask can be used on all hair types, especially for those with visible damage. 

If you’re still unsure exactly what Olaplex is, we’ve got the ultimate guide to bond builders and how they repair damaged strands.


Have you tried any of these hyped TikTok hair products?
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