The trends you need to know for AW20

From pint-sized plaits to playful accessories, the Autumn/Winter catwalks offer endless style inspo for the season ahead


Once upon a time, ordinary hair was transformed into something exceptional. No, not the stuff of hair fairy tales, we’re talking about the accessories trend that saw traditional plaits transformed into bewitching braids and everyday objects become enchanting accessories. At 404 Studio for On|Off covetable charms were woven into hippie braids while at Erdem, diamante headbands were added for a fabulously flamboyant touch. Everywhere you looked, it was all about giving hair a glow-up. But creating impact doesn’t have to be over the top – the plain, silver bobby pins that were used for some models at Erdem was equally on-trend when set against the dark finger waves.

404 Studio for On|Off


Pint-sized plaits

Sometimes it’s the little things… Case in point, the small but mighty plaits packing a big ol’ power punch on the runways. These itty-bitty braids may be tiny, but what they lack in size they certainly make up for in impact. At the University of Westminster BA show, Frankie Pullen at Daniel Galvin for L’Oréal Professionnel got to grips with her ‘renaissance waves’; baroque ’n’ roll braids coiled around the head with extra decorative plaited wefts added in to up the drama. Cristiano Basciu at Richard Ward Hair & Metrospa for L’Oréal Professionnel went for quantity with a ‘student life’ quality over at Hong Kong’s Blind by JW, using L’Oréal Professionnel TECNI.ART Liss Control for an ultra-smooth finish.

University of Westminster BA show
Hong Kong’s Blind by JW


Like the infamous hashtag, the reality of the born-this-way barnets we all covet requires a little more effort than might be implied. While the concept of the incidental ’dos backstage was working with the models’ best hair, product was still very much a feature; whether it was recreating Richard Phillipart at The Boutique Atelier for L’Oréal Professionnel’s undone, ‘slept in’ hair at the Central Saint Martins MA show or the piecey, cool-girl texture over at Molly Goddard. For the latter, the glint of grunge was encouraged with a touch of oil by Luke Hersheson for L’Oréal Professionnel. 

Central Saint Martins MA show
Molly Goddard

Double take

There’s nothing more satisfying than scoring a twofer and, in the case of the dual-texture ’dos on display for A/W20 there may have been twice as much graft involved, but the result was double the fun. While some takes on the trend were more bold, playing on hair that was at opposite ends of the texture spectrum, others showed a more subtle shift in style. For ZAFUL at On|Off, Fowler35’s Darren Fowler for L’Oréal Professionnel created big, fluffy, ’70s curls in stark contrast to the smooth, shiny roots, while at Bora Aksu the differentiation was made less distinct by Daniel Martin for L’Oréal Professionnel, who finished the look with L’Oréal Professionnel TECNI.ART Super Dust lightly at the ends to enhance the dry texture.

Bora Aksu
ZAFUL at On|Off