The shag named top hair trend of the year

Back in January, we started talking about the Modern Shag, predicting it would be the coolest hair trend of 2017. And guess what? We were right! The modern shag began making ripples in the hair world last year when Selena Gomez – you know, the girl with the most amount of Instagram followers in THE WORLD – opted for this ultra face-flattering cut and styled it up with gorgeous, tumbling curls. And now, the above cut by Sam Burnett, founder of Hare & Bone in London, has been named the 2017 Most Wanted Hair Trend by hairdressing bible, Creative HEAD magazine! We told you so….

So just why is this the hottest look of the year?

Firstly, it’s a great length. Not too short that you can’t too anything with it and not so long that everything is a bit overwhelming.

It’s shaped with lots of layers that make the hair nip in at your chin and flick out at your shoulders. No, before you ask, it’s not a mullet.

But this clever cut makes it incredibly versatile and low maintenance to style. “If you have a bit of wave and texture in your hair already, then the layers will automatically style your hair into this relaxed, cool look,” says Sam Burnett of Hare & Bone who has created his own #modernshag look – which is the pretty picture up the top – in his latest collection. Swoon.

Modern Shag


Sam Burnett

Modern Shag

Which means all you have to do is wash your hair, apply a generous amount of an air drying styler (our fave is the Bumble and bumble Don’t blow it (H)air styler, £23) and leave the cut to do all the hard work. We’re sold.

We look forward to see you sporting your modern shag on Insta.