Swoosh it like a Super

Legendary supermodel Cindy Crawford will forever be remembered for that iconic mole. But for Layered’s editor Amanda, it will always be her exaggerated hair flip that cements her beauty goddess status. This is how to swoosh it like Cindy C…

It was tough being a teenager in 1990. Why especially the ’90s, you might ask? Well, because the level of beauty seen across all the style magazines had reached a stratospheric high, a pinnacle of perfection that was breathtaking. Just take a look at the catwalk at that iconic Versace show – Linda “I don’t wake up for less than $10,000 a day” Evangelista; Naomi Campbell, Christy Turlington… and of course, Cindy Crawford, that all-American beauty that seemed to be in every ad around that time. This is what women should look like, it suggested… but we all knew it was unobtainable. But there was something that maybe, just maybe, we could have for ourselves…

The swoosh

Look back at all those ‘90s images of Cindy and you’ll see her stunning chestnut mane is tossed over to one side in the most exaggerated parting. It screams drama, a devil-may-care insouciance and IT. IS. MY. EVERYTHING. And thanks to the resurgence of all things ‘90s, that swoosh is back! I’m busting out my backcombing brush in readiness (and frankly, Cindy still rocks that swoosh today, if in a more relaxed way – don’t fix what ain’t broke, sister!)

And I know I’m not the only one with my eye on that fabulous flip. To Zoë Irwin, UK brand ambassador for ghd, rounded curls always read G-L-A-M-O-U-R! But she felt they were in need of a 21st century makeover, which is why she’s created a very modern update of a bouncy look for ghd’s seasonal collection of hair looks for salons.

“I was inspired by Cindy Crawford in the ‘90s but now with air going through it. The ‘swoosh’ on the top feels like a very modern way of dressing your hair,” she says. Her top tip? “When you dress your hair in this way, you should always wear it to one side, it always gives an evening glamour feel to the look, adding height to the face, which is extremely flattering.”

The key is to concentrate on a section of hair created along the top of the parting and clipped away from the sides. Zoe then uses a ghd platinum and starting from the front, places it horizontally across the top of the head at the root, closing the styler and rotating it 360° backwards. You need to glide up and away from the face, keeping the styler at a 90º angle from the head. Wrap the curl around your fingers and secure with a pin to set while it cools. You can then crack on curling around the head, and once cooled, unpin that top section and brush back with a paddle brush, flipping it into a DEEP side parting. Ta-dah! A swoosh to make the blood rush to your head in pure, unadulterated ecstasy. Thank you, Cindy.