Spotlight Salon – Samantha Cusick, London

Neon, gilt and golden-age Hollywood references? Who’d have thought this artistic mash-up would produce such a stunning salon! Samatha Cusick’s new salon is the ideal escape from central London to put a smile on your face

Headshot of Samantha Cusick framed as graphic

Samantha Cusick,


When Samantha Cusick first opened her Notting Hill site, it caused something of a social media storm. You couldn’t scroll for a day without seeing the palm fronds, the pink flamingos and the mouth-watering cocktails over the most influential feeds. And what a following she has, with IG favourites Zoe SuggTanya Burr and Poppy Deyes among the regulars in her foils. 

Image of salon interior of Samantha Cusick London in Fitzrovia

Well, proving that you can’t have too much of a good thing, she’s opened a second location in London’s Fitzrovia, and it’s a doozy. You can take a front row seat at the new colour bar to immerse yourself in the mixing process of your new bespoke hair colour blend.  
Want to sip a Mermaid Martini, an irresistible mix of candy floss, glitter, and champagne while you do so? No problem, just keep an eye out for Sidney the British bulldog, he might want a tickle behind the ear.  

The interiors are as Pinterest-worthy as ever, with a mid-century Hollywood regency vibe and lashings of gold gilt, Carrara Marble and palm murals blended in the most luxurious way. The raised wash basins are showstoppers, and we adore the Beyoncé lyric in neon. When Layered Online visited, we were treated to an All Out Balayage experience, which includes an Olaplex treatment plus a cut and blow-dry, as well as a cheeky glitter coffee. Now, apparently a Manchester location is on the cards; we can’t wait to see the decor…  

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