Should you ditch your conditioner? Read this first…

If you’re looking to achieve your healthiest hair yet, find out how making a simple switch in your hair care routine could make all the difference

With the warmer months fast approaching, it’s more important than ever to nourish hair with plenty of moisture and goodness in order to avoid some seriously frazzled ends. From regular colouring to frequent use of styling tools, our hair goes through a lot, so it seems only sensible to reach for your trusted regular conditioner. Well, think again…

Enter the hair mask. Yes, that tub os thicker conditioning goop that probably sits on your shower’s shelf without being disturbed too often. Well, 2018 Most Wanted Colour Expert Sophia Hilton, founder of Not Another Salon, is always on a mission to help clients achieve great-looking, healthy hair. Recently, Sophia has said that it’s better to swap a conditioner for a mask as “conditioners can only nourish so much, whereas hair masks typically have smaller particles, so the product absorbs better, and your hair stays conditioned for longer”.

For those who regularly have their hair coloured, swapping a regular conditioner for a mask could be the way forward, particularly if your locks are heavily bleached and processed. In fact Sophia suggests using a mask every time you wash your hair. Though there’s many incredible masks on the market, we’d recommend using one that’s specifically targeted at colour hair, like the Goldwell Kerasilk Color Intensive Luster Mask, which is designed to make coloured locks soft and silky. 

Sounds great, right? Before you do a Marie Kondo on all your conditioners though, it’s best to identify your hair type as this will dictate both how often you use the mask, and what variety of treatment is right for you. For those with fine hair a mask may be too heavy, but if your hair is in need of some major TLC it’s worth adding it into your routine for a little while. Similarly, Sophia suggests that for those with virgin hair or anyone who doesn’t use heated styling tools regularly, a mask isn’t likely to be needed so much. Sounds like you? Then stick to something lightweight, like the Redken All Soft Mega Mask.

For other hair types, such as thick and curly or afro hair, switching out conditioner for a hair mask, like the Dizziak Deep Conditioner, can work wonders, as they’re more prone to dehydration. Even if you have limited time for masking, a majority of good hair masks will start to work their magic in as little as five minutes, so pop on and then get going on your body and face washing while it gets to work. Alternatively, we suggest running yourself a bath and making the most of it in true JOMO style. Best of all, there’s no need to leave masks on overnight as your hair can only absorb so much! 

Find your perfect mask match… 

Kérastase Blond Absolu Masque Ultra Violet 

This rich deep purple mask is great for neutralises brassiness and kicking unwanted yellow tones to the kurb, while deeply nourishing and restoring sensitised, lightened hair.

RRP £35
Find your local Kérastase salon here

Amika SOUL FOOD Nourishing Mask 

A deeply conditioning mask to hydrate and restore dry hair to its natural vibrancy.

RRP £20

JOICO Defy Damage Protective Masque 

A luxurious, creamy treatment to both strengthen the hair and help to protect it from split ends, breakage and other damage.

RRP £19.50

Schwarzkopf Professional BC Bonacure Peptide Repair Rescue Deep Nourishing Treatment 

A deeply nourishing mask for hair which is damaged, dull, porous and prone to breakage from chemical treatments or distressed from mechanical processes.

RRP £14.99
Find your local Schwarzkopf Professional salon here

L'Oréal Professionnel Serie Expert Nutrifier Masque 

Constructed with glycerol and coconut oil, the Serie Expert Nutrifier masque offers just the right dose of nourishment to dry hair. The silicone-free masque cleanses and leaves the hair softer, more supple and shinier.

RRP £17.49
Find your local L'Oréal Professionnel salon here

Dizziak Deep Conditioner 

This rich, creamy concoction is the ultimate shine-enhancer, which is packed full of naturally nourishing powerhouses to infuse the hair with an effective boost of lasting hydration. Don't be deceived by the name, as this luxe mask experience can be left on for up to thirty minutes. 

RRP £22