The cost of living is on the rise, but while we might be budgeting, we don’t want our hair to look anything other than money. Here’s what to know if you want to nail the Expensive Hair trend
Power bills… groceries… car fuel… is there anything that hasn’t skyrocketed in price? We’re on a budget, but we don’t want our hair to show it. In fact, one of the hottest hair trends right now is Expensive Hair, and we’ve asked those in the know how to nail the look…
Gloss is your boss
Colour is king when it comes to Expensive Hair, and it’s much more than just a money piece. “There are so many ways of colouring hair to make it look expensive without it costing the earth, luxury is a vibe, think Anna Delvey,” says Jason Hall at Jason Hall Hairdressing. “The critical pointer is to avoid solid roots…”
Tyler Moore at Live True London swears by a bespoke blend of balayage, highlights and lowlights that is perfectly tailored, combined with Olaplex to keep hair healthy. “Your stylist should strategically lighten your hair to appear natural and sun-kissed, with plenty of dimension,” he advises.
At Neville Hair & Beauty in Knightsbridge, it’s all about the Luxury Brunette right now with colourist Seniz Alkan, as sported by Lisa Snowden. This is a colour that no box colour can deliver, due to the multitude of deep luscious layers of tones that are placed throughout the hair, and a gloss to finish. This hair shimmers and glimmers in natural light.
Indeed, gloss and glazing is the secret weapon to Expensive Hair, and a great way to show off that shine is a killer blow dry, for maximum reflection. “Learning to blow dry your own hair well will pay dividends,” says Tina Hollis from T2 Hair & Beauty in Kent. “Book a one-to-one lesson with a stylist, once you know how to do it, you’ll be set.”
Don’t get short changed
Does hair have to be long to look expensive? Nope, you’ve got options. “The Bob, sharp or soft, as long as it’s freshly cut, is one of the most expensive looking haircuts around,” says Jośe Domene, from the HARE & BONE Art Team. He also points to a classic Pixie (think Michelle Williams) and the Mixie (Ursula Corberó sported this well). “They both ooze luxury and expensive taste.”
Short hair will need regular trims though. “Short is expensive… expensive to keep it looking good,” jokes Victoria Lebor at Nicholas James. “Clean cut graduation is a thing that is hard to find, so get yourself a great hairdresser that knows how to cut hair and you will look red carpet expensive.”
Hydrate to luxuriate
For those with curly and textured hair types, you’ll need to keep on top of trims to keep hair looking thick and healthy, says Naomi Brooks from The Hair Sanctuary in Manchester. “Use high shine serums, oils and sprays to lock in moisture, reflect light and give that ultimate glossy finish. Healthy, shiny hair is very luxe.”
“Hydration is key,” adds Jośe. “Hydrated curls will look healthier, bounce more and have more definition. My top tip? Mix conditioner and water in a water bottle spray. Perfect to refresh your curls throughout the day.”
Neil Moodie adds: “Do not brush out when dry, just use your fingers and even apply a finishing cream.”
Accessories could elevate your look
“Expensive hair to me is polished, high shine, minimal and pristinely styled,” says Gavin McIntyre, director at G&E McIntyres. ‘Adding an accessory to the hair when styling as well like a bow ribbon or a leather barrette can upgrade your look to expensive for day-to-day wear without breaking the bank, especially accessory colours like sand or black leather gloss finishes. Straight and immaculate centre partings scream sophistication, especially if your hair is tied back into a low pony or knot.”