Trekking for charity, supporting local Salisbury businesses, rewarding their customers and staying strong in the face of the Novichok incidents – no wonder Jas Hair team has scooped Best Local Salon three times, making them Most Wanted Legends!
Salisbury has had one hell of a year, in the spotlight for the wrong reasons with the Novichok poisonings, and the city has seen visits hit hard. But we know of a local hero! Jas Hair, the Salisbury hair salon group, has scooped the Most Wanted Best Local Salon award three times, and so were crowned Most Wanted Legends at the 2018 Most Wanted & It List Grand Final, hosted by our sister title, Creative HEAD.
And it’s little wonder it has taken home these top awards – Jas Hair has always been all about community. “My family were born – and still live – in Salisbury so it made perfect sense to start my business in the heart of the city,” explains Jayne Prigent, owner of the three-salon group. “More than 90 per cent of our 38-strong salon team attended local schools and we all really love the area”.
Jas Hair has worked with Salisbury district hospital charity The Stars Appeal since 2009, raising funds to improve care for patients across all departments. Some of the Jas Hair team have trekked the Grand Canyon and raised £68,032 for The Stars Appeal. But this wasn’t enough – because the following year they walked the Inca Trail through the Andes. Trekking on Inca-paved paths and steps, the route went through forests to the demanding Dead Woman’s Pass at 4200m and culminated at the Sun Gate overlooking the ancient site of Machu Picchu. Pretty hardcore hairdressers huh?
“We believe in using our business as a way to give back to the local community. We have all been touched by our local hospital in some way – it provides care for ourselves, our team, our guests and their family and friends,” says Jayne. “With one in eight women developing breast cancer in their lifetime, we’re delighted to have supported the latest major campaign for a breast cancer unit. Breast cancers treated in Salisbury have increased by nearly 40 per cent in the last two years, so this touches the lives of our guests and team.”
Jas Hair has also played a large part in promoting the Salisbury Independent Group, a group of over 100 businesses and encourages people to shop locally. There are late night shopping events, a business directory and plenty of promotions to help lift the profile of small businesses. And if you needed any more reason to book into Jas Hair, then there’s also their kick-ass loyalty scheme. “We wanted to find a way to rewards guests that offered much greater value than the usual loyalty scheme, and was community-focused rather than simply self-promotional,” says Jayne. Bringing these strands together led to Jas Hair launching RewardME, which is available in three “flavours”. RewardME Jas enables guests to earn 1 RewardME point for every £2 they spend on hair and beauty services, while RewardME Teen is special scheme which gives teen guests access to their own price list and enjoy year round discounts at teen-friendly local businesses. RewardME Partners gives guests seasonal promotions from carefully chosen local partners who serve like-minded customers.
So if you’re heading to Salisbury, give them a visit – jashair.co.uk