The ’90s styling staple has had a grungy makeover
As we head towards spring, it seems that ’90s trends are going nowhere. A go-to look for Megan Fox and Kim Kardashian, wet-look ‘liquid’ waves are one of the season’s biggest trends, with searches for the style soaring on Google. “The ’90s are stronger than ever, but it’s a bit more grungy now,” explains award-winning hairdresser, Zoë Irwin, creative director at John Frieda Salons and ghd global ambassador. “This hair is key to that; the texture is almost like it’s not been washed for a few days, but it’s still glossy and premium.”
Ultra wet-look, uber-long, rippling waves – this style gives tousled strands a fresh, modern feel. On the catwalks, hair at Simone Rocha was transformed into an otherworldly material through layered on lacquer-look product, while Supriya Lele showed a more wearable version of the trend.
With all restrictions lifted in England, there has never been a better time to try out a new style ahead of your next night out. Unsure where to start? Luckily, Zoë Irwin and ghd have just released a round-up of eight trend looks to provide the ultimate #HairInspo for the season ahead, including this wet and wild favourite.
Before reaching for your styling tool, it’s important to have the right products for creating the wet-look finish. Zoë’s top tip is to layer multiple products for a lacquer-look shine. For extra hydration, shine and lasting curl memory, use the ghd curl hold spray to prep the hair.
To create the liquid wave formation, use the ghd platinum+ in a soft rocking movement along the strands. Always remember to alternate the direction of the wave for each section. This will give a personalised texture, which is ideal for the grungier finish. Next, layer a shine spray on the hair with a soft neck brush to create extra shine where the light hits. For the final touch, always apply hairspray!