Help! How much hair product do I really need?

Chad Maxwell

When it comes to how much of what product you should be putting on your hair, one size doesn’t fit all. Are you scrimping on the shampoo, clogging your hair with conditioner or maxing out on mousse? Is there such a thing as too much? It’s often a guessing game, but fear not, Chad Maxwell to the rescue! When Chad’s not backstage at Fashion Week or on a photoshoot, he’s helping the lovely ladies of Cambridge with their hair woes at Elajé Hair & Beauty. Here, he sets the record straight on the correct serving sizes for all your hair product essentials using the small change in our purses!


Chad says: “You really don’t need any more than the amount of a 10 pence piece – honest! Work this into your hands before applying to the head.”

Chad says: “The amount of a 50 pence piece should do the trick, depending on the hair length. Again, work it through your hands before applying. And remember to work it no higher than the mid-lengths!”

Chad says: “Use no more than a 50 pence piece and apply the same way as you would your conditioner.”

Chad says: “Squirt a golf ball/satsuma size amount into your hands and then rub together so that there is an even amount on both hands before applying all over the hair.”

Chad says: “You need two pumps or a 20 pence piece amount only, no matter the hair length and apply through ends only.”

Chad says: “Use a 50 pence piece as a guide – don’t be too afraid with pomade. Normally people want quite a set look so a good amount can be used to achieve the desired effect.”

Chad says: “Start with a 10 pence piece amount as I always think with curling cream you can add more and build it up, but start with too much and it’s a disaster.”

Chad says: “On a day-to-day basis, put a 50 pence piece amount in your hands, rub together then disperse through hair. If you’re going out, shake it 30cm away from the hair and let it fall in (roughly four shakes) – this will give you way more hold and texture.”

Chad says: “I would start with no more than a 10 pence piece amount – work through and add more if you want a stronger look.”

Chad says: “I think five seconds of spraying time is usually a good measurement, but make sure you work the can around your hair and keep it moving the whole time you are spraying. Double the time to 10 seconds if you’re going out.”

Chad says: “Five pumps of the spray should do it; two bottom back, two on the sides, one over the top.”

Chad says: “One or two sprays MAXIMUM. Hold it up over your head and let it drizzle down onto the hair. Also, wait at least a minute before touching the hair.”

Chad says: “Six sprays should do it – one on both sides, two at the back and two through the top.”

Chad says: “Four pumps of the spray – one both sides, one back, one on the top or opt for three seconds of spraying through ends.”

Chad says: “You’ll need around seven sprays – two on both sides, two at the back and one on the root. Think orange segments and work through your hair at the roots, section by section, spraying from a 30cm distance then rubbing into the roots with your fingers.”