Wanderlust dreams at Douce

Talk about a breath of fresh hair! Here’s the ultimate mobile salon…

Phil Benton

It’s not often you see a gleaming Airstream trailer knocking about, never mind one which has been kitted out as a hair salon. Phil Benton’s clever salon concept, Douce, saw him crowned as The Entrepreneur for 2018 at The It List Awards, and bagged him the Best New Boutique Salon accolade at the 2019 Most Wanted Awards – both hosted by our sister title, Creative HEAD Magazine.

With the dream of owning his own salon burning from before he even started training, when it came down to it Phil couldn’t settle on a location. He was torn between his friends, girlfriend and the opportunities of London, and his growing clientele where he was based in Cambridge. And then it hit him – why choose at all? Having scoured the internet for the perfect vehicle, the stars aligned and dream of Douce was born in the form of a retro Airstream, purchased on eBay.

Douce has popped up all over the place: festivals, weddings, London’s Liverpool Street, private events… Douce means that Phil can indulge his wanderlust and go wherever the wind takes him! Fitted out with a sink area at one end, a waiting area and products at the other, this little two seater salon-on-wheels has proved to be hugely popular. It’s not just the retro vibe or the cool interior either. Phil’s come a long way from graduating from the Vidal Sassoon Academy with top student honours, cutting his teeth with Toni&Guy and crossing the pond to Brooklyn, NYC.

Find out where Douce will be appearing next here