Maura Higgins wows fans with her waist-length ‘desert plait’ – and it’s giving us all the hair inspo for the summer
The humble braid is much-loved for it’s ease and convenience when working out or working from home. Now plaits are back and bigger than ever, and not just because they stop stray hairs when the temperature amps up.
Don’t believe us? Then take one look at Maura Higgins’ incredible transformation and you’ll see just how epic a statement braid can be. Created by celebrity hairdresser Carl Bembridge, Moira debuted the new ‘do this week on Instagram for her latest campaign with Ego.
Shot in Dubai, Maura is seen styling up a storm with waist-length locks (thanks to some handy extensions.) Taking to Stories, Carl shared footage from the shoot which gave a glimpse into creation of the incredible braid. In the clips, Carl says he created the “desert plait” by “plaiting in hair and keep adding hair” as he continued to work through the lengths. “A skills I first learnt when I was about 12… came in handy,” he jokingly added.
Carl also shared a BTS video which captured the finishing touches to the show-stopping transformation. In the post, he is seen using Colorwow Cult Favorite Firm + Flexible Hairspray liberally along the braid to keep it in place.
Followers flocked to share their love for the look, as well as amazement at just how much product was used. One commented: “How much hairspray do you need?” Carl replied saying: “It’s a light hairspray and I don’t like one hair out of place!” If you’re feeling inspired by Maura’s transformation, then now is the perfect time to try out a plait for your next outing.
Currently the most popular hair trend on TikTok with 2.8 billion views, searches for the style have skyrocketed in recent weeks. Likewise, #BraidTutorial clips have a whopping a whopping 284.5 million views. The good news? It’s now easier than ever to recreate the look, especially if armed with some hairspray!
If you’re still unsure where to start, don’t forget to check out our ultimate braid glossary. From French to fishtails, we share some helpful pointers to master your own Moira makeover. Get your best selfie at the ready, as this hair trend will be 100 per cent your type on paper!