What goes around comes back around… and Spring/Summer 2021 is no different, where retro late ’90s and early ’00s vibes abound in response to a collective wish for simpler times
We spoke to Paddy McDougall and Andy Smith, global ambassadors of salon colour brand Indola and trend-tapping experts, about the latest Indola Street Style collection and how the new looks are perfect for the coming season with ’90s-inspired vibes brought bang up-to-date.
Each season Paddy and Andy collaborate to create a ‘blockbuster technique’, their take on the biggest trends in hair. For S/S21 it’s Layering, a reaction to the need to create dimension in the hair using subtle and contrasting variations of depth and tone. They have created three versions of the technique for the campaign which demonstrate its usability and versatility, no matter what colour or length you’re sporting.
“For some time now we have been moving away from narrower trends; it’s about wider movements in hair and fashion,” Paddy explains. He’s been busy working behind-the-scenes at the recent European fashion weeks, assisting fashionable favourite Duffy, so we’re inclined to believe him.
“To keep things fresh and current, colours should be three dimensional with subtle and contrasting variations of tone and depth,” Paddy adds. “Blondes should feel effortless unless extreme. Cooler tones for brunettes are really in vogue at the moment. Textures should be unfussy, ranging from beachy to a raw almost air dried feel; now is the time to embrace natural, lived-in cool girl hair.”
“All of the looks take influence from the ’90s with a modern twist and style to them,” Andy agrees. “It gives them a bit more a polished look but broken around the edges for more of a current edge and a different approach to your usual cut.” Andy’s leaning further into this ’90s-inspired style with his new hair accessories brand, Hairslydz, too.
“Ash Brown would be for those who want to go a bit braver with a new style, and the Effortless Blonde is quite a classic layer but has internal channels for interest. The High Contrast bob is incorporating a fringe and a bit more shape to the classic bob which is then easy to adapt,” he says of the three looks.
The Layering approach is like the grown-up version of those chunky highlights you may have sported back in the day. Without the dark you don’t appreciate the light and vice versa – but done with a subtlety and elevation, mixed with a choppy and textured cut, which is what makes it feel effortlessly cool.
Which one would you go for? Find more hair content we’re loving HERE.